Sara P. Lovejoy is about duality. SPL is classic, but not old-fashioned. Pieces that are sexy, without being cheap. They are young, without being juvenile. She is the fun girl with rough edges; she always says please & thank you but still swears like a sailor. Garments that don't come across as comfortable, but are. The SPL customer wants thoughtful quality. Her time is valuable, she doesn't want to fuss with her clothes. She is all about what she is not.
She is ladylike cool.