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Mind your own brand

As a business owner I have to be aware of what side my business takes, if any. There was a point that I struggled with how much to reveal. Do I keep my brand separate from me as a person? Do I swear as a brand? Because as a person, I swear a whoooole lot. Do I have separate instagram accounts? Where does my brand start and I as a person, end?

I went back and forth on this many times. It all changed after an article on Startup Fashion (tried to find to no avail), I finally chose. The article read  if I were to be honest (and I am honestly a person who says fuck) and if I was looking to keep my brand authentic, I would use my own voice.  Authentic attracts authentic. I love creating in my house and making things but I always struggle with the marketing aspect. It makes me feel silly, pushy and fake. When I feel things are fake I lose interest as a brand and a consumer. I have no time for inauthenticity. 

So onto where I’m really heading. In the last few  weeks  months  year our political climate is mirroring our actual climate; Shit is getting pretty scary. I have had to choose a side, not such a hard choice. I had to choose my level of involvement and where I feel comfortable posting my opinions and my involvements.

You should be angry. Mind your own brand

I’ve had to make some choices. My facebook has 2 sides my brand & me as a person. Pretty easy choice as far as that goes. My personal facebook posts are filled with scathing political rants. My brand remains filled with posts about art, women, and relatively passive posts. I have 1 Twitter and 1 Instagram. My original thought was I didn’t want to deal with 2 separate accounts and don’t post enough on either to support 2 accounts. My Twitter account is mostly brand stuff with my personal mixed in. My Instagram is brand stuff but much more personal. Then as the political climate heated up, much like our changing climate -how poetic. My social media has taken a turn.

As I got more involved, I got more pissed. Partially fueled by my anger at what has become normal, partially decided by it was becoming harder to hide.

Fuck it.

I knew my choices as a consumer were becoming more defined by companies and the stances they took. I cheered when a designer upon getting an order from Ivanka Trump also let her know her purchase would be going right into the Hillary Clinton campaign. I would simply be a hypocrite if I hid myself. So here the fuck I am.

I am a woman business owner who refuses to let my country be sacrificed to a dictator and all his little whims. This election was fucking bloody.

We are not going to get over it

We are all in a mortal battle for all that is right and wrong and it goes far beyond political parties. A madman fed on the anger of a nation and is selling them what they think they wanted, someone to blame.

Nope doesn’t sound at all familiar….

The majority spoke. The majority was ignored.  Our country is sick. The people who show up on the street, people who refuse to not sit back and watch the ugliness from their TVs are the fucking heros. We have a lot of true life heroes these days. Good thing because we have a hell of a lot of villains. I am so tired of “my side” as being classified as lazy, whiny and jobless.

I will be on the front lines. I will be loud. I will get into uncomfortable conversations with those I love as well as complete strangers. I don’t fucking care if someone has no interest in buying from my business because I think all people have the same rights and that I care about life, not just while it’s in the womb. If you want to know where I stand, ASK. I will most certainly tell you. I will not be silent, muted or uninvolved.

My business is my child and I refuse to raise a child that has no opinion-

In fact, that bitch is fucking pissed.

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