by: Josie Peipert
The day after our phone conversation on Wednesday, which was awesome as usual by the way, Sara texts me wanting to put off releasing her Fall/Winter collection. My Fashion Marketer’s gut reaction is this: “Sara, what the hell are you smoking? No, no, no!” But of course, I didn’t say that because that is not professional. I simply said that I would have to think about it. Then I actually thought about it because this internship truly does make you question everything you thought you knew. Perhaps that wasn’t such a bad idea. Perhaps maybe it was a good idea? She has a point that she doesn’t necessarily have to follow what everyone else’s schedule is and it would be true to the brand identity to do whatever the hell she wanted but everything inside my marketing brain is screaming “fuck no.” Everything in my creative brain is saying “try it anyways.” On the one hand, no one is anticipating the next collection yet, on the other, why delay? Furthermore, with the Fashion Season Calender as erratic as it already is with the emergence of fast fashion, does it really matter what schedule we follow? So I did what any other intelligent person does when they don’t know the answer to a difficult question and asked people who thought differently than me. I did not come up with a solid answer and I still feelconflicted about this idea. However, I’d still say it was productive. I got people to check out her site and I’ve somewhat made my peace with whatever choice Sara makes. Perhaps this is one of those situations where there isn’t a right or wrong answer. If you’ve got an opinion on this topic, by all means share it in the comments below. Really, ideas and thoughts are completely welcome.
Sara P. Lovejoy chiming in- The best part about all of this is, it is actually a miscommunication. Which is exactly why we decided to keep it. We discussed this and are all clear now but decided the post illustrates that we are trying to break and question all the rules. I have the freedom as an independent designer to make up my own rules and why would I continue to go with the flow. I need to use that as my strength. So on that note– we are looking at maybe doing seasons differently. Stay tuned & let us know if you have any thoughts!!!