Let me start with how I acquired the position of Sara P. Boyd’s intern at Sara P. Lovejoy. I
had been looking for a marketing internship but nothing was quite what I was hoping for. I wanted to
experience an internship where I could be very involved and creative and make a difference. Most of the
internships available to me through my college were through large corporations who, while I’m sure they
do have great internship programs, I felt like I would get lost in them and that any difference I could make
as an intern would be small. I chose to look through new avenues to find a designer or company that was
small or new and truly needed the help. I was fortunate to come across Sara P. Boyd’s internship and after
doing some research I realized that both her and her work really resonated with me so I sent her an e-
mail and crossed my fingers. She was very honest and told me she was on the fence about taking me on
as an intern and that if there was ever a time to prove myself it was now. So, of course, I filled her inbox
with multiple e-mails about how ardently I wanted to work for her and attachments to my writing and
marketing portfolio. Thankfully Sara recognized this as enthusiasm and not insanity and now here I am.
My job as Sara’s intern is an interesting one. I’m not entirely sure if I really knew what I was
getting myself into. Sara, as an independent designer, is so new that she really doesn’t have a lot of
marketing for her brand or products nor does she have much of a team behind her yet. Basically, I am
the marketing team. My job is to get her name out there through the cacophony of every other fashion
designer out there as well as research way to market her work and make her job easier and more efficient.
Not at all intimidating, right? Nonetheless, it made me all the more excited. So far, I have proposed my
thoughts on how to improve her web and social media presence as well as a list of 50 ridiculous ideas,
one of which was this very intern blog. The point of a list of 50 ridiculous ideas was quite simply to come
up with a bunch of ideas no matter how bad or absurd they seemed and chances are a couple of them
might actually be good ideas. I also suggested the idea of posting a quote every Monday because nobody
likes Mondays and sometimes we need a little help getting through them. She seemed to like that idea as
well so I’ve also created a list of possible Monday quotes.
In our last phone meeting we discussed the press kit and any changes that needed to be made to
the website. Sara brought up that her Bio page needed to be rewritten, which I completely agreed. There
wasn’t anything particularly bad about her Bio page but it just wasn’t her. I was actually really shocked at
our first phone meeting because although I could tell she was a very dedicated and hard working person,
I had no clue she had so much personality. Her Bio page was just too flat in comparison. This woman is
so courageous and vivacious and funny and it really needed to be seen in her bio. Thus, I’ve rewritten it
about three or four times. Hopefully the end result does her justice. I’ve also been researching a better
way to do hang tags. Hang tags are EXPENSIVE especially if you’re a small designer and not mass
producing one single product. You’d think that this part of the process would be simple but it really isn’t.
As of now, I still don’t think I’ve come up with a good answer.
So, here lies my first post to the intern blog. The plan so far is to post every week so make sure to
check back in on the progress. Comment below if you have any suggestions for hang tags or in general.
Crazy ideas are always welcome.