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Mind your own brand

As a business owner I have to be aware of what side my business takes, if any. There was a point that I struggled with how much to reveal. Do I keep my brand separate from me as a person? Do I swear as a brand? Because as a person, I swear a whoooole lot. Do I have separate instagram accounts? Where does my brand start and I as a person, end?

I went back and forth on this many times. It all changed after an article on Startup Fashion (tried to find to no avail), I finally chose. The article read  if I were to be honest (and I am honestly a person who says fuck) and if I was looking to keep my brand authentic, I would use my own voice.  Authentic attracts authentic. I love creating in my house and making things but I always struggle with the marketing aspect. It makes me feel silly, pushy and fake. When I feel things are fake I lose interest as a brand and a consumer. I have no time for inauthenticity. 

So onto where I’m really heading. In the last few  weeks  months  year our political climate is mirroring our actual climate; Shit is getting pretty scary. I have had to choose a side, not such a hard choice. I had to choose my level of involvement and where I feel comfortable posting my opinions and my involvements.

You should be angry. Mind your own brand

I’ve had to make some choices. My facebook has 2 sides my brand & me as a person. Pretty easy choice as far as that goes. My personal facebook posts are filled with scathing political rants. My brand remains filled with posts about art, women, and relatively passive posts. I have 1 Twitter and 1 Instagram. My original thought was I didn’t want to deal with 2 separate accounts and don’t post enough on either to support 2 accounts. My Twitter account is mostly brand stuff with my personal mixed in. My Instagram is brand stuff but much more personal. Then as the political climate heated up, much like our changing climate -how poetic. My social media has taken a turn.

As I got more involved, I got more pissed. Partially fueled by my anger at what has become normal, partially decided by it was becoming harder to hide.

Fuck it.

I knew my choices as a consumer were becoming more defined by companies and the stances they took. I cheered when a designer upon getting an order from Ivanka Trump also let her know her purchase would be going right into the Hillary Clinton campaign. I would simply be a hypocrite if I hid myself. So here the fuck I am.

I am a woman business owner who refuses to let my country be sacrificed to a dictator and all his little whims. This election was fucking bloody.

We are not going to get over it

We are all in a mortal battle for all that is right and wrong and it goes far beyond political parties. A madman fed on the anger of a nation and is selling them what they think they wanted, someone to blame.

Nope doesn’t sound at all familiar….

The majority spoke. The majority was ignored.  Our country is sick. The people who show up on the street, people who refuse to not sit back and watch the ugliness from their TVs are the fucking heros. We have a lot of true life heroes these days. Good thing because we have a hell of a lot of villains. I am so tired of “my side” as being classified as lazy, whiny and jobless.

I will be on the front lines. I will be loud. I will get into uncomfortable conversations with those I love as well as complete strangers. I don’t fucking care if someone has no interest in buying from my business because I think all people have the same rights and that I care about life, not just while it’s in the womb. If you want to know where I stand, ASK. I will most certainly tell you. I will not be silent, muted or uninvolved.

My business is my child and I refuse to raise a child that has no opinion-

In fact, that bitch is fucking pissed.

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Shopping and making with purpose

After black friday don’t forget….Shop small on Saturday!!!

It sometimes makes me ill to think that my desire to make clothes is actually involving myself in such a sick industry. The only job theoretically that I could do more harm to the environment is if I made a job transfer to a nice oil company. That’s insane. Last time I checked I just wanted to make clothes. 

It’s my decision to make clothes that some deem too pricey. Wal-mart sells cheap shirts, why can’t I? Am I really just part of the problem anyways?

All I can promise is my clothes aren’t killing people. Every person, (besides me) is not suffering to make my clothes. Lives are not being cut short to work in unsafe working environment to sew my clothes. Nobody is handling chemicals that will slowly poison them. My clothes had no temporary home on these deplorable factory floors.

Because I made that choice. Don’t get me wrong as an independent designer I could never complete for price. Never. The choice to do the opposite isn’t exactly cheap.

I choose to not choose the cheapest way to make my clothes and not to make cheap clothes. I will not kill people to get a better price. No, really. You will not walk away will a $20 bag of clothes from me. I have no interest in that race.

And It’s not about every purchaser make being perfect and mindful.  It’s about choosing wisely when and often as you can and all of us choosing a world we want to live in.

If you would like to educate yourself more on the subject I highly suggest “The True Cost” currently on Netflix . It’s a great watch to see how fashion and our purchasing choices affect the world we live in.

Shopping and making with purpose

Well damn that was sunny.

On a brighter note–Hope you had a great Thanksgiving!

-Sara

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Self Expression isn’t so Eazy

And yes, I can spell easy.

Self expression can be daunting. In the last few weeks many people are finding themselves expressing themselves perhaps far more than even planned, including me. It’s great to live somewhere that we can express ourselves.

I salute those who speak up.

Express yourself

11-14-16

 

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Vote for the world you want

CHOOSE
Make choices. Make decisions. Don’t let your laziness, support your apathy.
Don’t let those choices solely be made by others’ because you feel you mean too little.
And yes, shopping is voting.
Vote for the business practices you want to support.
Personally, I could only ever support a candidate that supports local businesses, manufacturing locally and sourcing locally and above all ETHICALLY

Actions always speak louder than words

Voting for the world you want

Gee, I wonder who that would be…

 

 

 

 

Madame President —-we’ve come so far
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Best gift ever

Lifetime of Adventures

janquote4

The best gift ever. Don’t be the  kind of person who only gives things, or even worse the kind of person who only wants things. A lifetime of adventures is the way to truly win a heart forever. Adventures enrich and last much longer than the adventure itself. They inspire and give that fuel to keep going when the monotony threatens to take over.

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When you try to make art work

 

 

design has to work art does not

Working on cleaning up some patterns. There’s  sometimes a sense of power to be able to think of something and then be able to make it. However if I were being truly honest, I would have to admit just because I can draw it doesn’t mean it works out quite the same as it does in my head. Sometimes the math & reality just wins over the art.

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Picking the Best Fruit

Molierequote

2 Days left on my Kickstarter!!! It’s at 96% of the goal and I am so excited!!! Yesterday Sara P. Lovejoy was featured in my hometown’s newspaper The Post Journal. It was a great story written by Mallory Diefenbach and I was very pleased. The whole page no less! In these last few days of the campaign I am humbled and loving the support. Thanks everyone!!!!

 

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Wisely, and slow

shakesquote

Move slow. Choose people and quality before quantity. Ponder the creation. Those who count their wins by their arms full of meaningless junk will stumble, unable to catch themselves on the community that they forgot to build. #Slowfashionmovement