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Shopping and making with purpose

After black friday don’t forget….Shop small on Saturday!!!

It sometimes makes me ill to think that my desire to make clothes is actually involving myself in such a sick industry. The only job theoretically that I could do more harm to the environment is if I made a job transfer to a nice oil company. That’s insane. Last time I checked I just wanted to make clothes. 

It’s my decision to make clothes that some deem too pricey. Wal-mart sells cheap shirts, why can’t I? Am I really just part of the problem anyways?

All I can promise is my clothes aren’t killing people. Every person, (besides me) is not suffering to make my clothes. Lives are not being cut short to work in unsafe working environment to sew my clothes. Nobody is handling chemicals that will slowly poison them. My clothes had no temporary home on these deplorable factory floors.

Because I made that choice. Don’t get me wrong as an independent designer I could never complete for price. Never. The choice to do the opposite isn’t exactly cheap.

I choose to not choose the cheapest way to make my clothes and not to make cheap clothes. I will not kill people to get a better price. No, really. You will not walk away will a $20 bag of clothes from me. I have no interest in that race.

And It’s not about every purchaser make being perfect and mindful.  It’s about choosing wisely when and often as you can and all of us choosing a world we want to live in.

If you would like to educate yourself more on the subject I highly suggest “The True Cost” currently on Netflix . It’s a great watch to see how fashion and our purchasing choices affect the world we live in.

Shopping and making with purpose

Well damn that was sunny.

On a brighter note–Hope you had a great Thanksgiving!


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When you try to make art work



design has to work art does not

Working on cleaning up some patterns. There’s  sometimes a sense of power to be able to think of something and then be able to make it. However if I were being truly honest, I would have to admit just because I can draw it doesn’t mean it works out quite the same as it does in my head. Sometimes the math & reality just wins over the art.

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Wisely, and slow


Move slow. Choose people and quality before quantity. Ponder the creation. Those who count their wins by their arms full of meaningless junk will stumble, unable to catch themselves on the community that they forgot to build. #Slowfashionmovement

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Slowing down for forever


Eww… no. I’m not talking about love. If you want clothing that’s built to be lived in–Do your research, expect to pay more,  expect to fall in love with a beautiful well-made garment that knows how to treat you right. Let’s be more thoughtful about our purchases. Only buy products you’d want to introduce to your Mom.

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Making the Season Last


In saying this some may have noticed (mostly the people who have worked on the upcoming ‘14 Bookish collection) that there is a delay, a planned delay. Not having the resources of larger companies, not having the staff are all reasons that I decided that my next collection isn’t going to follow the expected seasons. It will be my only 2014 collection. In hopes of making this the collection that I have time to market, enjoy and spend some time with. It’s release has been delayed and the season prolonged.  I am looking forward to not running around like crazy to keep on this calendar that many consumers are completely unaware of. I might be going a little off the beaten path for marketing and trying some less obvious venues. Any insane ideas welcome.

I do want those involved to know that this all may take a little longer than first promised but I am trying to make this better for all of us. Sorry for the delay, but I hope you will see it as all worth it.

Being an independent designer is hard, I don’t wish it on anyone and I question my craziness everyday, many times a day. It’s lonely, it’s exhausting and I have no one to blame but myself. I really, truly must hate me. And I take others down with me. And I can’t imagine doing anything else. It compels and inspires me and I can’t imagine at least trying to do this. Thanks for all the patience & support.

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Some days I just want to…

make stuff


Ok, this is only partially true. I do wonder if it’s truer than I want it be some days and worry that it may be closer to a curse. Other days I just want to make fun, weird stuff and not worry about selling it. This week is devoted to fun, weird shit–Stay tuned. As an independent designer it gets a little lonely, a lot scary and I wonder what other people do on their days off?

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Confusion confuses the rules

Guest Blog Post- Spl Intern
Brave Little Intern

by: Josie Peipert

The day after our phone conversation on Wednesday, which was awesome as usual by the way, Sara texts me wanting to put off releasing her Fall/Winter collection. My Fashion Marketer’s gut reaction is this: “Sara, what the hell are you smoking? No, no, no!” But of course, I didn’t say that because that is not professional. I simply said that I would have to think about it. Then I actually thought about it because this internship truly does make you question everything you thought you knew. Perhaps that wasn’t such a bad idea. Perhaps maybe it was a good idea? She has a point that she doesn’t necessarily have to follow what everyone else’s schedule is and it would be true to the brand identity to do whatever the hell she wanted but everything inside my marketing brain is screaming “fuck no.” Everything in my creative brain is saying “try it anyways.” On the one hand, no one is anticipating the next collection yet, on the other, why delay? Furthermore, with the Fashion Season Calender as erratic as it already is with the emergence of fast fashion, does it really matter what schedule we follow? So I did what any other intelligent person does when they don’t know the answer to a difficult question and asked people who thought differently than me. I did not come up with a solid answer and I still feelconflicted about this idea. However, I’d still say it was productive. I got people to check out her site and I’ve somewhat made my peace with whatever choice Sara makes. Perhaps this is one of those situations where there isn’t a right or wrong answer. If you’ve got an opinion on this topic, by all means share it in the comments below. Really, ideas and thoughts are completely welcome.

Sara P. Lovejoy chiming in- The best part about all of this is, it is actually a miscommunication. Which is exactly why we decided to keep it. We discussed this and are all clear now but decided  the post illustrates that we are trying to break  and  question all the rules. I have the freedom as an independent designer to make up my own rules and why would I continue to go with the flow. I need to use that as my strength. So on that note– we are looking at maybe doing seasons  differently.  Stay tuned & let us know if you have any thoughts!!!